Privacy Policy & data processing

We at Blue Cell prioritize your privacy. Adhering to relevant laws and regulations, we are committed to protecting your personal information that we gather through our web application and its related services.

Personal information refers to any data that can identify you as an individual. This encompasses details like your name, address, date of birth, information about your devices, payment information, and even your usage patterns for an app or online service.

Please note that our web app may feature links to external third-party websites and services. These entities have their own privacy policies. We encourage you to review their privacy statements upon accessing their content, as our Privacy Policy does not extend to your activities on these third-party platforms.

This statement is effective from December 1, 2023 and was last modified on November 26, 2023.

Information we collect

The information we gather is categorized into two types: ‘information you provide’ and ‘information collected automatically’.

  • ‘Information you provide’ encompasses all data that you consciously and deliberately submit while using our web app and its related services.
  • ‘Information collected automatically’ includes any data that your device transmits automatically when you access our web app and its associated services.

Log Data

When you use our web app, our servers may automatically record standard data sent by your device. This could encompass your device’s Internet Protocol (IP) address, the type and version of your device, your activities within the app, as well as the time and date of your usage, among other usage-related information.

It’s important to note that although this information might not be personally identifiable on its own, there is a potential for it to be linked with other data, which could lead to personal identification of individuals.

Personal Information

We might request personal information from you in certain situations, such as when you submit content to us or get in touch with us. This information could include any of the following: Your full name, Email address and more.

Content Created by Users

The term ‘user-generated content’ refers to any materials, including text, images, and/or videos, that our users voluntarily provide for the purpose of being published on our platform or website. All such content is linked to the account or email address from which the materials were submitted.

Please note that any content you provide for publication will become public once it is posted and has undergone any necessary review or vetting process. After publication, it may be available to third parties who are not governed by this privacy policy.

Justifiable Grounds for Processing Your Personal Data

We engage in the collection and utilization of your personal information exclusively for legitimate purposes. Under these circumstances, we ensure that only the personal information which is essential and relevant for the delivery of our services to you is collected.

Information Gathering and Utilization

When engaging with our website, your personal information may be collected in scenarios such as:

  • Creating an account
  • Using a web browser to view our content
  • Contacting us via email

We collect, maintain, use, and disclose information for purposes that align with providing our services, and we won’t process your personal data for any purposes that are incompatible with the following:

  • To offer the core functionalities and services of our web app
  • To deliver products and/or services to you
  • For communication purposes, including responding to your queries
  • To conduct analytics, market research, and for business development to enhance our app, its associated applications, and our social media presence
  • To facilitate your access and usage of our web app
  • For internal record-keeping, administrative purposes, and legal compliance
  • To attribute content you provide (such as posts and comments) that we publish on our website
  • To ensure security and fraud prevention, upholding the safety and integrity of our sites and apps in accordance with our terms of use
  • For technical assessments, including the operation and improvement of our app, its associated applications, and social media platforms

Safeguarding Your Personal Data

We are committed to protecting your personal information through commercially viable means to prevent its loss, theft, and unauthorized access, disclosure, copying, use, or alteration, both during its collection and processing and while it is stored in our systems.

We strive to provide the highest level of security for your personal data. However, it’s important to recognize that no method of electronic transmission or storage is entirely infallible, and absolute data security cannot be guaranteed.

The responsibility for maintaining the confidentiality and strength of your passwords, and thereby the security of your personal information within our service’s scope, rests with you. This includes ensuring that any passwords linked to your personal information and accounts are kept secure and private.

Retention Duration of Your Personal Data

We retain your personal information only for the period necessary, depending on the purpose of use as outlined in this privacy policy. For instance, if you provide personal information for account creation, we will maintain this information for as long as your account is active in our system. Once your personal information is no longer needed for such purposes, we will either delete it or anonymize it, removing all identifying details.

Nonetheless, there may be situations where we are required to keep your personal information to comply with legal, accounting, or reporting requirements. Additionally, we may retain data for archiving in the public interest, or for scientific, historical research, or statistical purposes.

Sharing Personal Information with External Parties

We may share your personal information with various third parties, including:

  • Parent companies, subsidiaries, or affiliates of our organization.
  • Third-party service providers to enable their service delivery, such as IT support, data storage, hosting, analytics, error logging, debt collection, maintenance, marketing, professional consultations, and payment processing.
  • Our personnel, contractors, and related entities.
  • Current or potential agents or business partners.
  • Credit reporting bodies, courts, tribunals, and regulatory authorities in cases of non-payment for our goods or services.
  • Judicial and regulatory bodies for legal purposes, potential or ongoing legal proceedings, or for the establishment, exercise, or defense of our legal rights.
  • Agents or subcontractors aiding in our provision of information, products, services, or direct marketing efforts.
  • Third parties involved in data collection and processing.
  • An entity acquiring, or to whom we transfer, all or a substantial portion of our assets and business.

Among the third parties we currently engage with are:

  • Google Analytics for web analytics.
  • Pay.nl for payment processing.
  • MS Azure for hosting of software and data
  • LuckyOrange for tracking user activity

Cross-Border Movement of Personal Data

The personal information we collect is kept and processed in West Europe (The Netherlands) or in locations where our partners, affiliates, and third-party service providers have facilities.

It’s important to note that the countries where your personal information is stored, processed, or transferred to might not offer the same level of data protection as the country where you initially provided the information. When transferring your personal data to third parties in other countries, we ensure that:

  1. Such transfers comply with all relevant legal requirements.
  2. The protection of your personal information is maintained as per the standards of this privacy policy.

Your Rights Regarding Personal Data Management

Choice and Consent: By supplying us with your personal information, you acknowledge our right to collect, hold, use, and disclose it as detailed in this privacy policy. You can choose not to provide personal information, but this may impact your experience with our app and the services or products available through it.

Information from Third Parties: If we receive your personal information from a third party, it will be managed in line with this privacy policy. If you are providing someone else’s personal information, you must have their consent to share it with us.

Access to Information: You can request to see the personal information we hold about you.

Correction of Information: If you find any of our information about you to be incorrect, outdated, incomplete, irrelevant, or misleading, please reach out to us for correction.

Non-Discrimination: Exercising your rights regarding your personal information will not result in unfair treatment. We won’t deny you services, alter prices, or change the quality of our goods or services unless the information is necessary for a specific service or offer.

Downloading Your Information: We provide options for you to download your shared personal information. Contact us for more details.

Data Breach Notification: In case of a data breach, we will adhere to relevant laws and inform you accordingly.

Filing Complaints: Should you believe we’ve breached data protection laws, please contact us with your complaint details. We’ll investigate thoroughly and respond with our findings and actions. You also have the right to approach a regulatory or data protection authority with your complaint.

Cookie Usage Overview

Our privacy policy includes details on how cookies are utilized in the interaction between your device and our servers. A cookie is a small file that an app may store on your device. It often contains a unique identifier to recognize your device during app usage, as well as data about your account, session, device, the purpose of the cookie, and any information necessary for the cookie’s self-maintenance.

We employ cookies for several purposes:

  • To enable core functionalities of our web app on your device.
  • To monitor and evaluate the performance and usage of our app on your device.
  • To personalize your experience in our app based on your individual preferences.

All exchanges of cookie data between your device and our servers are conducted within a secure and protected environment. Please refer to our Cookie Policy for more information.

Business Transition Provisions

In the event of our acquisition, or if we face bankruptcy or cease operations, your personal information, along with other assets, would be among the items transferred to the acquiring parties. By using our services, you acknowledge the possibility of such transfers. Acquiring entities, within the bounds of applicable law, may continue to use your personal data in line with this policy, which they will be obliged to adopt as part of the transfer, as it forms the basis of our rights over such information.

Scope Limitations of Our Policy

Please note that our app may provide links to external websites not under our management. We do not exercise control over the content and privacy practices of these external sites and, therefore, cannot assume responsibility or liability for their privacy approaches. It’s advisable to review the privacy policies of these external websites to understand their procedures.

Changes to This Policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here and on our website.

If the changes are significant, or if required by applicable law, we will contact you (based on your selected preferences for communications from us) and all our registered users with the new details and links to the updated or changed policy.

If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

GDPR Compliance Disclosures for Blue Cell BV

Under the General Data Protection Regulation (GDPR), there is a distinction between entities that process personal data for their own purposes (Data Controllers) and those processing on behalf of others (Data Processors). Blue Cell BV, with the address in our ‘Contact Us’ section, acts as both a Data Controller and Processor for the personal information you entrust to us.

Legal Grounds for Processing Personal Information

Our collection and usage of your personal information are grounded in legality. We ensure lawful, fair, and transparent processing. If consent is the basis for processing and you’re under 16, we’ll seek consent from your parent or guardian.

The legal bases for processing your information include:

  1. Consent: We process your personal information where you have given us explicit consent for specific purposes. You can withdraw this consent anytime, though this doesn’t affect past processing. For instance, you might consent to receive marketing emails, which you can stop at any time, though we can’t retract emails already sent.
  2. Contractual Necessity: We process personal information as necessary for contracts or transactions with us, or in preparatory steps for such contracts. For example, we need device information to provide our app’s essential features.
  3. Legitimate Interests: We process information based on our legitimate interests, like providing, operating, improving, and communicating our services. This includes collecting device information to enhance user experience. We balance these interests with your rights and freedoms.
  4. Legal Compliance: We may be legally obliged to process your information, for instance, in response to court orders, criminal investigations, government demands, or regulatory requirements.

Transferring Data Outside the EEA

We ensure that transferring personal information from the EEA to non-EEA countries is safeguarded appropriately. This includes using European Commission-approved standard data protection clauses, binding corporate rules, or other recognized legal mechanisms.

Your Rights Regarding Personal Data Management

  1. Right to Restrict Processing: You can ask us to limit processing your personal information if:
    • You question the accuracy of your personal data.
    • You believe your data has been unlawfully processed.
    • You need the data retained for legal claims.
    • We are assessing your objection to processing based on legitimate interests.
  2. Right to Object to Processing: You have the right to oppose our processing of your data based on legitimate or public interests. In such cases, we must demonstrate overriding legitimate grounds for the processing that surpass your interests, rights, and freedoms.
  3. Right to Data Portability: You can request a copy of the personal information we hold about you, preferably in a machine-readable format like CSV. You may also request that this information be transferred to a third party.
  4. Right to Deletion: You can ask us to erase your personal information. We will explain how this affects your use of our app, website, or services. Exceptions may exist for specific legal reasons, which we’ll clarify upon your request. Following account termination or deletion, we will remove your personal information within 60 days. Note that third parties, like search engines, may retain copies of your public data, such as profile details or public comments, even after you remove it from our services or deactivate your account.

Contact us

If you have any inquiries or concerns about your privacy, please feel free to contact us through the following means:

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